I build.
I solve.
I keep moving.
I'm Anuj Singh — a Dubai-based AI and business automation consultant, founder, operator and builder. I help founders, SMEs and leadership teams identify the real business problem, decide where AI makes sense, automate broken workflows, and connect technology to practical execution.
Based in Dubai, UAE. Working with clients across the UAE, GCC and internationally.
Built products. Operated businesses. Worked across AI, automation, SaaS and execution.
- Founder of Inwizards, Go4WhatsUp and Online eMenu
- Products live with paying customers in India and the GCC
- WhatsApp connector for Odoo, listed on the Odoo Apps Store
- Based in Dubai, UAE. Working with clients across the UAE, GCC and internationally
When a business is stuck, the problem is rarely just one thing.
Sometimes it is strategy. Sometimes execution. Sometimes technology. Sometimes sales. Usually it is the connection between them. That is where I work best.
Business & growth strategy
Clarify the real bottleneck, sharpen the offer, improve go-to-market decisions, and define what should happen next.
Business strategy consulting in Dubai 02AI & automation
Find where AI, agents, workflows, WhatsApp, CRM and ERP can remove cost, increase speed or create a new advantage.
AI automation consultant in Dubai 03Founder & execution advisory
Turn priorities into decisions, owners, systems and a practical operating rhythm.
How I work with foundersHave a problem that does not fit neatly into a category? Good.
Bring me the messy version. We will figure out what the real problem is.
Selected problems I have worked through.
Real problems, real decisions. Where a number cannot be verified, I describe the actual operational change instead of inventing a percentage.
SaaS growth & positioning
- Problem
- Revenue growing, customers leaving almost as fast as they arrived.
- What I saw
- Not a growth problem — an activation and positioning problem.
- What changed
- A customer health score with triggers. One wedge (WhatsApp + AI for Odoo) instead of a feature race.
- Outcome
- Retention worked from a weekly score, not gut feel. One positioning, one priority.
AI & automation architecture
- Problem
- Sales ran on WhatsApp; the ERP held a week-old copy of reality.
- What I saw
- Every reply contained an unwritten approval. A reply bot would send prices nobody approved.
- What changed
- The AI prepares the decision; the owner approves with one tap; then it sends.
- Outcome
- Quotes from the system of record, no hand-copying between chat and ERP for that flow.
Execution reset
- Problem
- Several products, competing priorities, decisions nobody owned.
- What I saw
- Not a capacity problem — an ownership problem.
- What changed
- New product shelved. One focus. Every decision got an owner, a date and a definition of done.
- Outcome
- One priority instead of four, and a cut list written before it was needed.
I do not advise from the sidelines.
I have built software, sold it, broken things, rebuilt teams, chased revenue, handled operations, worked through uncertainty, and kept building when the clean answer did not exist. That experience shapes how I consult: practical first, theory second. I care about what can actually be implemented inside your business.
One difficult problem. One focused session. One clearer next move.
The Strategy Session is the easiest way to work together. It is not a sales call. It is paid thinking time focused on the problem you bring. 60 minutes, written follow-up within 24 hours.
I learn by building.
Projects are evidence of thinking under real constraints.
Go4WhatsUp
WhatsApp Business API, CRM, automation and AI workflows for business teams.
VentureInwizards
Custom technology and business solutions — where client reality often becomes the test.
VentureTrulinco
Real-time translation product and an experiment in language, communication and AI.
VentureOnline eMenu
Restaurant ordering and operational workflow product.
Nothing Produced Nothing.
I have carried these words with me for years. They are not a polished slogan. They are a reminder: if you produce nothing, nothing changes. Thinking matters. Planning matters. But eventually something has to be built, shipped, sold, written, tested, or attempted.
I have built through uncertainty.
Some chapters were good. Some were expensive. Some forced me to relearn business, technology, money and persistence from the ground up. Most of what I know came from doing, not observing.
Recent notes from the field.
Start with the approval, not the feature
We nearly built the wrong automation because we started with what the software could do instead of who had to say yes.
Revenue is not resilience
A growing top line hid a fragile business. What I now check before I believe a growth number.
WhatsApp is infrastructure, not a channel
What changes when you stop treating messaging as marketing and start treating it as the operating layer — the thinking behind my WhatsApp automation consulting in Dubai.
Notes from the field.
What I am learning while building businesses, working with AI, solving execution problems, making decisions and occasionally getting things wrong.
No motivational spam. Just ideas worth sending.
Bring me the problem. We will find the real one.
Tell me what is happening, what you have already tried, and what outcome you want. If I am a fit, we will work from there.