Anuj Singh - Senior Digital Consultant Transforming Businesses

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Trusted By Over 50 Brands Worldwide

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Simplify complex workflows and streamline processes to increase efficiency and productivity.

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Utilize the power of data analytics to make informed decisions and drive strategic growth initiatives.

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Focus on customer satisfaction and loyalty by providing exceptional experiences and customized solutions.

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Promote cross-departmental collaboration and teamwork to foster innovation, creativity, and sustainable growth.

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About Me

Empowering Brands, Igniting Growth, and Shaping the Future of Digital Excellence.

Anuj Singh is a seasoned Digital Consultant renowned for his transformative work with some of the world’s leading brands. In his long career, he has honed his skills in transforming business strategies and driving sustainable growth. His expertise lies in using cutting-edge digital technologies, data analytics, and strategic insights to develop impactful solutions that help organizations succeed. Anuj’s impressive track record and innovative approach have earned him recognition as a trusted advisor in the industry.

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Here's a few ways I can help.

Strategic Planning

By analyzing your current situation and goals, I can develop a comprehensive strategy that aligns with your vision and gets results. From market research to competitor analysis, I ensure that every decision is strategic and informed.

Digital transformation

I specialize in using the latest digital technologies to transform your business processes and improve the customer experience. Whether it’s implementing automation tools, optimizing online presence, or running innovative campaigns, I can guide you through the digital landscape.

Performance Optimization

I can help you optimize your performance metrics through data-driven insights and continuous monitoring. From website traffic to conversion rates, I identify opportunities for improvement and implement strategies to maximize your ROI and achieve sustainable growth.

How to Work with Anuj

1

Initial consultation

Make an appointment with Anuj to discuss your goals, challenges, and expectations. This conversation will allow him to understand your needs and develop a customized approach.

2

Strategy development

Based on the consultation, Anuj creates a strategic plan with actionable steps and milestones. This plan incorporates industry best practices and innovative solutions to achieve your desired results.

3

Execution and monitoring

Anuj implements the plan once the strategy is approved, closely monitoring progress and performance. Regular updates and feedback sessions ensure adjustments are made to ensure success and continuous improvement.

Anuj Singh

Brand Soul Architect

Drive Growth and Unleash Your Team

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Growth Studies

Transformation In Retail Space

Dive into the Retail Transformation Showcase. Discover how businesses have flourished through digital strategy and innovation.

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Transformation In Sales Operations

Embark on a Journey of Sales Transformation. Witness the evolution of businesses through optimized sales operations and strategies.

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Transformation In Marketing Space

Revolutionizing Marketing Strategies. Explore innovative approaches that drive growth and transform businesses in today’s dynamic market.

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Transformation In Service Space

Empowering Service Excellence. Discover transformative strategies that enhance customer experiences and drive business success in the service sector.

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Dealer Management System (DMS)

Unleashing Efficiency with Dealer Management Systems (DMS). Empowering businesses with streamlined operations and enhanced performance.

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B2B Sales Pipeline Management

Mastering B2B Sales Pipeline Management. Elevating business success through strategic planning, efficient processes, and client-focused strategies.

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What Our Client Say

User-friendly and adorable

Since we are in the traveling industry, utilizing WhatsApp to communicate with passengers and new suspects is incredibly convenient. Go4Whatsup enables us to have several people assist guests. Additionally, it enables us to automate simple responses, such as addresses.

William
(CEO, AKS Travelling Services)

User-friendly and adorable

Since we are in the traveling industry, utilizing WhatsApp to communicate with passengers and new suspects is incredibly convenient. Go4Whatsup enables us to have several people assist guests. Additionally, it enables us to automate simple responses, such as addresses.

William
(CEO, AKS Travelling Services)

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    Trusted By Over 50 Brands Worldwide

    Project Preface – A Large Consumer Electronics Brand in India had 2000 Partner Sales Outlets spread across the country. The Brand onboarded 4000 sales promoters who are placed across 2000 Partner Sales Outlets to ensure that Walk IN Customers in Outlets have Improved Customer Experience by Delivering right Demo of Products & Converting the Customers to final Sale. 

    Project Challenges –The 2000 Partner Sales Outlets are spread across the Indian territory of 3.3 million Sq. Km.  Where the 4000 Promoters are placed in side the Outlet to ensure the Sales to End Customer.

    The Major Key Challenges Was –

    1. How to track4000 Sales Promoters daily Presence in Outlet
    2. How to track the product Sales toCustomers from 2000 Partners Outlet via 4000 Sales Promoters.
    3. How to track the Display of Products Placedacross 2000 Partners Outlets
    4. How to track the Marketing Activities & Lead Generation across 2000 Partner Outlets
    5. How to track the Quality of Demo Delivered to End Customers by 4000 Sales promoters
    6. How to Improve the Sales Promoters Knowledge, Skills & Behavior to improve Customer Experience
    7. How to Manage the Training Operations for Sales Promoters Across Country
    8. How to Identify the Demand generation of Products for upcoming months.
    9. How to track the Need & Fulfillment of Marketing & Branding Material across Partner Outlets.
    10. How to track the Supervisors Visits to Partner Outlets & Connect with Sales Promoters.
    11. How to View the 360 Information across an Outlet connecting all Business data points.

     

    Solution to Project – Understanding the Business KPIs to Improve , Designed a Solution Branded as “PRISM”which evolved as a Complete Retail Operations ERP Solution for the Industry with Web &  Mobile Application.

    The Mobile App was developed keeping a thought to onboard 2000 Partner Outlet & 4000 Sales Promoters in the mobile App which further facilitates the Daily Retail Operations of the Partner Outlet.

    The Key Functionalities Developed in the Mobile App to Catalyze the Retail Operations –

    1. Sales Promoter Mark Geo Location based daily attendance at the Partner Outlet Via App.
    2. Sales Promoter Update the Enquiries &leads & follow till conversion in the Mobile App.
    3. Sales Promoter Update the Product Display of Outlet as on when basis there a change.
    4. Marketing Material Deployment at Outlet Via Sales Promoters or Merchandisers.
    5. Plan , Approve & Execute the Marketing Activities for the Outlet & capture the Lead for ROI.
    6. Training Need Identification Test to Identify the Opportunity for Training on Skills
    7. Training CalendarPlan , Communication , Audience Invites , Training Feedback & Score Card.
    8. Trainee Skills Progress Monitoring & Career Path creation based on the Need Analysis
    9. Knowledge Articles & Online Training Content for Sales Promoters.
    10. Capture the Demand for Outlet either for Product / Marketing Materials / Training Need etc.
    11. Visits Monitoring module which facilitates supervisors to create a Pre Journey Plan to visit the Partner Outlets & execute the Actual Journey with expected outcome of visit.

     

    The Key Functionalities Developed in the Web Version tomonitor & control the Retail Operations –

    1. UI Based System Admin Controls facilitating Quick Change Management in system to facilitate the quick changes in Business Operations
    2. 360 Information of Retail Operations in terms of Business Dashboards facilitating the 360 Information View for  Partner Outlet Or Sales Promoter.
    3. Sales Verification Screens for Sales Operations Team to Ensure the Right Sales is reported.
    4. Inventory Management for Marketing Material facilitating Marketing Material Demand Analysis , Production Planning , Allocation to the Partner Outlets & Deployment to the Outlets.
    5. Adhoc& Scheduled Report for the Specified Users.
    6. Interactive Power BI Dashboards for Business Data Analysis & Decision Making.

     

    Business Benefits of the Project –

    1. The Average Sales Productivity of Sales Promoter is Improved from 7 Product Unit Sales / Month to 20 Product unit Sales / Month
    2. Average Display Share for Partner Outlet is improved by 160%
    3. Continuous Sales Promoters Skill Upliftment results the transition of 80% B & C Grade Skills Promoters into A & A+ Skills Pool
    4. Effective Demand Planning Opportunity results in Improvement Demand Fill Ratio from 75% to 92%
    5. Improved Visits of Retail Sales Team to Partner Outlets from 35% to 63% with Field Visit Monitoring.

    Overall Sales Transformation – Sales Transformation is a Continuous Journey for every Organization, where change is the only Constant. 

    The Important is how Technology can design the Backbone across Sales Processes, which offers flexibility & adaptability to  quick business changes.   This section Include the Projects delivered on Sales Transformation where multiple organization has been benefited with the right set of technologies to transform the Sales Processes & Sales Management.  

    Project Preface – A Large consumer electronics Brand wanted to Efficiently Manage the off-Invoice Sales Scheme across 1200 + Partners who are Selling the Finish Goods Products across India territory. The Sales team of 250 + members is managing the sales with these partners and offer the schemes to the Partners to achieve the Sales Targets.

    Project Challenges – The 250+ Sales Team members frequently visit these Partners for Sales Target Achievement. The Sales discussions roam around the extra offers & schemes demanded by the Partners for additional Sales.  The Ground Sales Team do verbal Commitments for the Schemes without evaluating the Impact on Profit against the scheme. This practice results in Improving the Sales but Loosing the Profits which slowly become critical roadblock for profitable sales.

    Solution to Project- The Solution was with a Change in Business Process Supported by the Technology backbone. The Business Proposal was made to Split the Scheme Process into sequential Steps.

    Step 1 – Need Identification – Discuss with Partners Understand Expectation on Schemes

    Step 2 – Need Consolidation – Consolidate the need of Schemes across your Partners Territory

    Step 3 – Scheme Proposal – Create The Proposal for the Scheme to Announce in your Territory in the provided Technology System.

    Step 4 – Scheme Approval – The Scheme Proposal is approved and while Improving the System shows the Predicted Impact of Scheme on the overall Profit & Sales.

    Step 5 – Scheme Communication –  On Successful Approval the Scheme Should be Communicated to the respective Partners in their Email Inbox , WhatsApp Message & Dealer Portal with validity period.

    Step 6- Scheme Achievement –  The Actual Sales achievement against the provisioned Scheme is Auto calculated with the ERP System Sales Qty. to partners.

    Step 7 – Scheme Award – The Qualified Achievers are Identified by the system and the Scheme Amount is settled with an Automated CN Process to the Partners.

    Business Benefits of the Project –

    1. Improved Profits with planned schemes on Profitable Models.
    2. Improved Slow Moving Stock Liquidation with Target Schemes on SMS Stock
    3. Reduced TAT for Scheme Settlement resulting Improved Partner Experience.
    4. Transparent Business engagement with Partners Improve Trust Building.

    Overall Marketing Transformation –Marketing Transformation is a Connected Journey with Sales Transformation. Marketing Function Focus majorly on the Lead Generation, Building relationship with customers & Catalyzing the Sales with a High Mind Share of end customer for the Products.

    Marketing Transformation Journey Rotate around the Campaigns with End Customers , Creating Customer Experience  Journeys with the End Customers , Ensuring the Customer is updated with the right Information in his Mobile space to facilitate the Sales of the Products.

    Project Preface – Multiple Giant Brands in Consumer Electronics & Home Life Furnishing are aggressive on Marketing Transformation to stay connected with the Customers while developing the Cross Sell& Up Sell Opportunities. The industry is deeply Mastered & Consulted on Marketing Transformations Connected with Sales Journey offering an Omni Channel Experience to the End Customer.  The Brands now See Online Brand website as a New Pillar to the Sales Channels. This conceives the need of Omnichannel Experience to Customers while offering a connected Journey with the Brand.

    The Major Common Challenges Are –

    1. Customer Data Quality for Brand Connect.
    2. Process Establishment for Customer Legal Consent.
    3. Customer Tracking is Complex in case Customer information exists in Multiple Systems.
    4. Transforming the customer in Abandon Cart from Online to Offline Sales Experience.
    5. Complex Technology Integrations& Multiple Systems create Buzz in Implementation
    6. Need of Right Change Management Strategy supported via Technology

     

    Solution to Project- Project Bottlenecks always start with the quality of Data specially customer data. The Data Quality Check is the First Step. Brands mostly face the issue of disconnected data among Sales & Service Systems, while the Marketing need to leverage the same data for a Connected Journey Experience. This expectation can be achieved with the sets of approaches & steps below. 

    1. Outsource the Data Quality Check Process & Get the Authentic Data as a Source to Marketing Transformation.
    2. Identify with the Business Expectation & Goals for Customer Engagement. For Example the Sales team May have a goal to engage a customer for Cross Sell & Up Sell while the Service team would like to engage the customer for post sales journey.
    3. Identify the Customer Journeys & the Communication Platforms for the Customer Connect.
    4. Design the Campaign Process in a way so that Customer can float between Online & Offline Buying Experience.
    5. The Leads Generated Via Campaigns need to be plugged tightly with the Sales Pipeline Management System conversion process.

     

    Business Benefits of the Project –

    1. Improved Cross-Sell & Up Sell Opportunities with the Customers.
    2. Direct Connect of Brand with Customer Improves Customer Experience & Trust.
    3. Existing Customers Data is leveraged for the Lead Generation contributing high in over all Sales.
    4. Fast Go To Market for offers or campaigns Via Scheme Creation & Circulation in multiple Channels connected to End customer.
    5. Salesforce enables to leverage Customer 360 as a Best Power to Marketing Cloud. This means the Brand have single customer in data with the complete Buying & Service history across products enabling the brand to run the custom offers to the end customers enabling there CLV.

    Overall Service Transformation – Executed 3 Large End to End Service Transformation Projects for 2 Giant MNCs in Consumer Electronics & Kitchen & Bath Industry. Service Transformation always bring a huge Opportunity to Improve 3 Major Pillars of business – 1. Customer Experience, Waste Cost Elimination, Process Efficiencies. 

    Project Preface – The Multiple End to End Service Transformation Projects holds few things common in nature.
    1. Sr. Management look forward to a Business Shift in service operations from Cost Centre to Profit Centre by adding revenue streams to the business model.
    2. Process Re-Engineering is expected to bring efficiency in Operations while eliminating the waste cost & in efficiencies in existing processes.
    3. As a Key Benefit the Customer must be at the Center of any Service Transformation. Ensuring that Transformation results in Improved Customer Experience in terms of Fast Service or Trust building or Extra Care are the key benefits expected. 

    The Major Common Challenges Are –

    • The resistance for change Management at lower Middle Management & Ground Field Teams.
    • The Existing Data Quality of current CRM is Major Challenge for Cleaning & Migration.
    • Its Tuff to Get the Service Partners in agreement for any Change in Claim Process or Structure.
    • Managing the data of Service Engineers who are not directly employed by Brand is complex.
    • Legal Rules & Compliance adherence while connecting with End Customer as a Brand
    • Spare Part Planning accuracy is Complex area to handle in most of the service Transformation.
    • Improving the DIY Call load and reducing Field Visits is one of the key matrix to success.
    • Call center Call Quality audit & Improvement tracking.
    • Effective planning of Service Center Networks while ensuring the End Mile Coverage.

     

    Solution to Project-The Best Approach is always to use the Standard Service Cloud of Salesforce with Least Customization. The Design trigger the Case Creation in case of any customer enquiry. The case is allocated to the right set of people to ensure that if a visit is required or not ? In case the visit is required, the case is converted to Work order and allocated to  the Field Service Engineer. The Resolution of Customer Complaint by Field Service Engineer is captured in work order with Proper Symptom Codes & Error Codes. Now the work order is submitted by the Service Engineer as a Claim to demand the Money from the brand as per agreed Service Terms.  The above Cycle is the backbone for any service transformation & rest requirements fall in parallel to this backbone design.

    The additional Scope Should be considered with the below approach to solutioning.

    • The Core Backbone Design of the Service transformation Should be as per above Industry Practice
    • Change Management is the Key to success of the Implementation. Its Important to hold a Micro level Approved Change Management Plan in place .
    • Identify the cross functional Key Stake holders as Change Management drivers who will ensure that Change Management Plan is executed well at the ground level.
    • The Repeat trainings Post Launch is equally important to drive this change.
    • Data Migration Plan ,Data Cut Overs need to be clearly called off , Data Storage & Archival Policies should be in Place before GO LIVE.
    • Risk Management Include – Data Readiness, API dependencies , Lack of Leadership Interest etc.
    • Inventory Management & Minimum Stock Level Calculation should be System driven as per Policy.
    • Eliminate Existing Manual Processes across complete Transformation ensuring No Loop Holes.

     

    Key Business Benefits of the Project –

    The Opportunity Exist to Improve Multiple KPIs across Transformation –

    1. Improve DIY (Do it Yourself) call load & reduced Customer Visits Improve Profit Contribution.
    2. Customer Call Cancellation process shift to End Customer Improves Customer Experience.
    3. Auto Claim validation Process Improves the Financial Settlement TAT with Service Partners resulting motivated Partners & reduced Iteration rate.
    4. Customer Digital Feedback offers an opportunity to improve Operations as a Continuous process.
    5. Transformation enables quick Connect with the Customer by service engineer Via Phone Call while Improving the First Call Response KPI for the Brand.
    6. The Features like Pre Diagnosis Enables Engineer to bring the Parts in First visit itself reducing the overall complaint resolution TAT.
    7. Customer 360 Screens help to Shift the Service Approach from Reactive to Proactive improving overall customer Experience
    8. Transformation Enables the Sales of accessories & other Service or maintenance packages against the product, creating new revenue streams in service model.

    Project Preface – The Large Retail Brand was aiming to improve the relationship with distribution Partner Network& bring efficiency in Sales operations with quick communication & transparent transactions.  The Idea was to cut off the Non-Productive discussions between the Sales Team & Partners while bringing all Information to the Partners on a Single Mobile App.

    Project Challenges – The Project Challenges were both Technical & Functional in Nature. Creating a Dealer Management System with technology infusion was not the only challenge, getting it adapted by the Partner Network was the key strategic area to engage.

    The Major Key Challenges Was –

    1. To ensure that Partners get the right Business Benefits so that they adapt the DMS Application organically in their business life.
    2. The DMS Application should be Single Window Point for the partners for complete business engagement.
    3. The DMS Application Performance should be High with 100% uptime to ensure seamless experience even in peak business hours.
    4. Discrete Sales Data & information placed across multiple systems which need to be centralized in single view of DMS application.
    5. Extended Support Model which can facilitate quick support to the Partners in case of any emergency in extended business hours.

     

    Solution to Project-The Solution was proposed keeping all the challenges in mind where the key focus was to ensure that there should be Business Benefits for the Partners for quick adaptation. Native Mobile Application was launched with Multiple Connections to backend Systems for real time information availability. 

    Here by Highlighting the quick Solutions designed for the business outcome.

    1. UI of Application was designed with High visibility for the Interest Area of Partners. For Example – Financial Transactions, Order booking & delivery Status, Order Return or Replacement, Product Price Sheets, Schemes & Campaigns.
    2. Process Alignment was made where all the business processes were brought on the Application to keep it easy for the partners to initiate any request with the brand. Example- Confirmation of Balance Statement (Financial Alignment ), Product Return , Product Replacement , Service Request generation for Customers , Stock Adjustment request , Stock Request
    3. Market Insight was one of the Key Factor to drive the Application adaption , where Brand offer the Market related Analytics & Insights about the competition Brand Offers , Expected Demand for the Region, Parter Performance against Market Performance,
    4. Sales Support is made to the Partners with the Lead Sharing Module , Where the Leads generated Via Multiple Campaigns are distributed among partners  geographically while ensuring that it gives equal opportunities to all partners for Pro active Sales at their region.
    5. Relationship Building activities from brand with loud communication to Partners on the Special Events like Store Anniversary , Birthdays , Store Opening etc.

     

    Business Benefits of the Project –

    1. Operational Efficiency Improvement for the Sales Team. More Productive Sales discussions.
    2. Improved Sales Tracking from Partner’s Outlets Sales
    3. Improved Demand Planning with the Insight of Opportunity Loss.
    4. Improved Trust Building with Partners Via Transparent Information Visibility.
    5. Establish Quick Communication Link with the Partner Network for any Announcements.
    6. Direct Connect of Brand with the Partner’s Business Environment.

    Overall Sales Pipeline Transformation –The Intensive Experience of Transforming more than 15 B2B Sales Pipeline business models has developed the Immense knowledge & Experience on the Industry Best Practices &Business Success KPIs.
    Learning enables to transform End to End Sales Processes on Salesforce & other Set of Technologies.

    Project Preface-The Industry Large Players in B2B Sales Pipeline Management Look forward for an End-to-EndSales Transformation from the Enquiry to Opportunity which further get Convert into Purchase Order & Payment Collection. Standardization of the Sales Process is the most complex & Important area to target. 

    Project Challenges – The Project Challenges starts with the standardization of Sales Process among Sales Team.  The journey is not that straight and face a roller coaster ride when we need to create the Standard Sales Cycle among the Multiple Products / Sales Teams / Divisions of a single organization. Beyond this Multiple Miles stones are there to achieve for which the Glimps are highlighted below.  

    The Major Common Challenges Are –

    1. How to Standardize of Sales Process across Organization.
    2. How to Improve Adaption of System from Sales & Operations Team
    3. Ensuring All type of Lead Sources Manual or System are well captured in system Pipeline.
    4. What KPIs to redefine for the New Sales approach.
    5. How to Improve Quality of Leads.
    6. How to Strategize the Price & Discounts.
    7. Target Based Performance Monitoring.

     

    Solution to Project- The Sales Pipeline Management Projects are structured first on Process Streamline where the Sales Stages need to be clearly called off as per the Business Nature & Behavior. In One of the complex Project a Large Organization had 5 separate divisions where each division hold different set of Products with different Sales Behavior.  The C- Executives wanted a Common Sales Process & Nomenclature to monitor performance while each division Head had their own Product & Sales Stages making it complex to standardize. The Project was Solutioned in a way where we standardized the Sales Stages for Complete Organization & Mapped the Organization Sales Stages with each of the Division Individual Sales Stages.  This Helps the C- Executives to Hold the Single View of Sales Stages across 5 Divisions while each division head holds the Liberty to drive the Sales Stages as per their Business Nature.   

    Here by are the few standard steps taken for the Solutioning of such Projects.

    1. Standardizing the Sales Process with Standard Design for a Sales Cycle like – Sales Stages, Sales Status, Winning Probability , Closure Forecast, Lost reasons etc.
    2. Plug in Lead Generation Sources to Create the Lead Queue with allocation rules for lead distribution.
    3. Product Price Book Management with relevant products to relevant Teams
    4. Quote Creation, Approval & Circulation with all possible discounts while keeping the Quote History.
    5. Purchase Order (PO) acceptance & Sales Order Generation against the PO received.
    6. Sales Order Execution & Delivery to the end milestone
    7. Payment Status against the delivery completed.
    8. Automated Reports & Dashboards to Monitor & Improve Multiple KPIs of Sales Business.

     

    Business Benefits of the Project –

    1. Improved Quality of Leads Results in Improved Conversion Rate.
    2. Improved Sales Team collaboration Results Improved Sales Pie with Cross Sell & Up Sell Opportunities
    3. Improved Sales Forecast & better Product Planning Results in reduced Opportunity Losses.
    4. Quick & Fast Communication among the Sales Team with the functionalities like Chatter in salesforce.
    5. Effective Quote Management Results Insight to Success Reasons for Strategy Improvement.
    6. End to End Visibility from Enquiry to Conversion & Payment Collection results Process Efficiency.
    7. Quality Data Results in Quality Reviews & Fast Sales Movement.